NFL Sunday Ticket

NFL Sunday Ticket is DIRECTV's exclusive product with the NFL, and DMG's biggest project. I was selected as the lead writer, and was dedicated to the project for four months. I pushed hard for 2015's copy and UX/UI to take creative risks and, with a very talented team, cultivated the ultimate fan experience from a previously drab acquisition flow.  

We used exciting, sports-focused UI, simple but forward-thinking UX solutions, and snappy copy that starts the football experience from the second you enter. With a student and non-student flow, we cast the net wider to bring more people the best thing about fall: football. 

Scroll to get on the team. 

View the live page here.

 

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